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5. The Role of Brand Names and Advertising

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The role of brand names and advertising Which of the following statements about expenditures on advertising is true. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. The Brand Key In Fmcg Marketing Marketing Communication Development Lack Of Energy Nonprofit brands are visible everywhere. . Role of Advertising in Brand Positioning. Branding is the set of activities designed to create a brand and position it relative to competing brands in the minds of consumers. Brand names offer consumers information and consistency in a complex market. When a firm spends a small amount of money on advertising this signals that the quality of the good is high. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand Brand names are always...
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